Marketing for blockchain building

4:22 min   |   Produced by Jane King and Denise de Murcie

2020 may turn out to be a make-or-break year for many blockchain projects ready to go to market and grow their networks.

 

As we hear in this interview with marketing expert John Hargrave, much is riding on their ability to use best marketing practices tailored to their need to drive network effects.  He calls it "blockchain building."

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